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Hyundai kicked off the world-wide introduction of its new all-electric powered Ioniq 6 by differentiating not just the style of the new sedan, but also the target its aiming for with the new EV — younger pros wanting for a luxury come to feel, with no a luxury price tag.
It also made available up a several new facts about the sedan — not pricing, regretably — revealing the fact that it will arrive in the U.S. in the initial quarter of 2023. Creation will be in South Korea, starting off in the third quarter of this yr, with deliveries beginning in Asia and Europe early in the fourth quarter.
Not only is the exterior layout considerably different from its predecessor, the Ioniq 5, the advertising and marketing efforts guiding the new product will just take a unique tactic as properly. Hyundai’s established the Ioniq 6 Digital Studio.
It properties prolonged reality content material that offers an “immersive expertise for people today to experience (Ioniq) goods in a digital reality room,” mentioned Thomas Schemera, govt vice president, World-wide CMO and head of CX Division, Hyundai.
Opportunity prospective buyers can access the studio working with desktops, laptops, or good phones. Customers will be supplied the option take part in online issues, which include races and other online driving gatherings. The Ioniq 6 will be available in leading Metaverse platforms like Roblox and Beto.
Also, it will supply a assortment of NFTs, which will be unveiled July 14, right after the electronic premiere of the car or truck. There will be curated on the web and offline experiences for NFT holders the company’s dubbed Ioniq Citizenship.
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