Krex, Inc., a chief in the automotive market finest known for its flagship product, DriveSure, celebrates 75 many years of serving new-auto dealerships. With origins in the engines of WWII fighter planes, Krex has consistently evolved to come to be an field leader in serving to new-motor vehicle dealerships delight and keep service buyers.
NORTHBROOK, Unwell., Could 26, 2022 /PRNewswire-PRWeb/ — Krex, Inc., a leader in the automotive sector greatest identified for its flagship merchandise, DriveSure, celebrates 75 years of serving new-car dealerships. Now acknowledged mostly for bettering services consumer retention and fulfillment, Krex was born from innovation that aided grease the gears of the American war machine.
In the heat of Earth War II, Krex founder Marc Markey’s new graphite lubricant proved important to the peak effectiveness of Packard Motor Company’s alternative Rolls-Royce engines for American and British aircraft. In accordance to Packard’s venture engineer, no engine was to be considered completely ready for European skies until eventually it had been addressed with Markey’s invention.
Realizing that his exceptional lubricant could enable the automotive market through peacetime, Markey formally founded Krex, Inc. in 1947. After many a long time as a a single-item business, Krex inevitably launched fuel conditioners, gas process and injector cleaners, and extra.
Krex cooling system kits debuted in 1987, and with them came the pivotal “follow-up” system. By asking dealerships to collect customer get in touch with facts so that welcoming reminders to return for support could be despatched out on the dealerships’ behalf, Krex altered the program of the client working experience in the field.
The procedure was a important results, and relevant initiatives to enhance dealership client retention shortly adopted. By the early ’00s, Krex had released its very first roadside guidance and road hazard tire security applications. In 2006, the DriveSure brand was made as a way for new car or truck dealerships to deliver a exclusive suite of renewable rewards to car or truck entrepreneurs with every single qualifying regime maintenance take a look at or motor vehicle obtain.
Noteworthy DriveSure improvements contain:
- 2007’s Wisdom, an on line supplier and customer portal and laser-printed windshield service reminder stickers
- Direct mail choices (2010) and textual content messaging solutions (2012)
- 2018’s Digital Pass, which afforded car or truck entrepreneurs effortless entry to advantages on their smartphone
This spring, in honor of Krex, Inc.’s diamond jubilee, DriveSure has unveiled nonetheless yet another innovation for its dealership shoppers: the digital roadside expertise. When issues go awry on the highway (flat tire, motor troubles, and so on.), dealership service consumers can request assistance merely by scanning the tailor made-printed QR code windshield sticker they gained throughout their last dealership provider visit—no app needed.
“When you look at our origin in the war effort and our effects on the automotive marketplace across 7 a long time, Krex’s evolution truly is a uniquely American tale,” Krex, Inc. President Monthly bill Springer explained. “We are excited for these new digital systems to continue to enable the modern day American dealership establish by itself as the go-to put for tires and unplanned repairs.”
With this hottest innovation, Krex carries on to demonstrate its 75-year determination to driving innovation in the sector and offering exceptional value to dealerships. With the ongoing assist of its leading personnel and prospects, the storied corporation greatly appears ahead to the upcoming 75 a long time and past.
About Krex, Inc.
Krex, Inc. is the enterprise guiding DriveSure, a products that makes it simple for new-automobile dealerships to supply unbeatable car upkeep and carry clients again for support, tires, and unplanned repairs—all without having complicated loyalty applications or earnings-cutting special discounts. We empower our purchasers to offer a distinctive set of renewable advantages with every qualifying services or auto obtain that sets the dealership apart from the level of competition and allows them make very long-expression interactions with buyers. Master much more at drivesure.com.
Media Get in touch with
Bill Springer, Krex, Inc., 1 847-753-9162, [email protected]
Tyler Samani-Sprunk, Basic Strat, 888-423-2671, [email protected]
Source Krex, Inc.