When last did a car ad from top global brands make you go ‘WOW’?


Audi, BMW, Mercedes… Bruce Whitfield talks automobile adverts with Nkgabiseng Motau, Main Artistic Officer at Imagine Creative Africa.

Image of Mercedes-Benz gt 63s @ tadeas21/123rf.com

When previous have you viewed an advert from the world’s automotive giants that built you go “Wow, that’s creativeness!” asks Nkgabiseng Motau on The Funds Present.

The Main Innovative Officer at Think Inventive Africa discusses what Bruce Whitfield agrees are lacklustre strategies from the “Big A few” – Audi, BMW and Mercedes-Benz.

Not one of the Television set ads triggers goosebumps for her, suggests Motau.

I think they’ve taken their management and their qualifications in this house as an opportunity to just rest on their laurels.

Nkgabiseng Motau, Co-founder and Main Innovative Officer – Believe Imaginative Africa

Listening to the Audi ‘Here’s to the future’ advert Whitfield soon stops the audio, exclaiming “What are they doing!”.

The automotive sector has tended to established the tone creatively for numerous many years notes Motau (don’t forget BMW’s ‘Sheer Driving Pleasure’?), but she no longer finds their advertisements inspiring.

I introduced up the worldwide variations of the ad since a ton of the time in South Africa we have to just make diversifications of international work in the automotive house… Looking at this, I think these lousy businesses are likely to have very a snooze…

Nkgabiseng Motau, Co-founder and Main Artistic Officer – Think Imaginative Africa

Observe the BMW (Enhancement Conjures up Enhancement) and Mercedes-Benz (EQS Professional ‘Enlightenment’) campaigns beneath:

Hear to Motau’s promoting critiques on The Dollars Display (motor vehicle adverts discussion at 5:49):

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