Last month, my crystal ball predicted that someone was bound to overpay for this 1978 Ford Bronco with a Super Duty face swap. Well, it turns out it was right. When the hammer recently dropped for the white Bronco, it didn’t just sell for six figures—it actually turned a profit for the owner.
This rather unique 1978 Ford Bronco restomod went up for sale at Mecum’s Kissimmee auction last week, where it sold for $176,000. That’s not particularly jaw-dropping, considering Mecum’s sale estimate was between $160,000 and $175,000, but it’s certainly a lot for this kind of creation.
Many of you chimed in the comments section and specifically referenced the truck’s…erm, unique looks. Some even speculated that the owner might be willing to sell at a loss for that reason alone. Certain angles make it look like it came straight out of this Facebook page, while others are a bit more forgiving.
But believe it or not, it actually sold for more than what someone paid less than a year ago. In March 2021, the Bronco was sold at Mecum’s Glendale, Arizona auction for $173,250, meaning that they actually made $2,750 (or around 2 percent) on the sale, not including any buyer’s premiums.
Now, we should take a minute to applaud the builder of this truck, because while it may not be anyone’s ideal restomodded truck, the work was undeniably well executed. And clearly, it’s got some big fans out there willing to drop some cash on it.