Car dealerships struggle to make it to the top of the search engine results. However, every dealer needs to make this a priority, as most car shoppers start their hunt for a new vehicle online. This reduces the number of dealerships they must visit to find their new car.
Nevertheless, the driver is visiting multiple businesses in one. Most dealers today sell new and used vehicles. In addition, they maintain a service department where drivers may get their cars maintained or repaired. As a result, the dealer must focus on ensuring a person using the search engine knows what they offer and how they can be of help. This is where search engine optimization (SEO) comes into play. To learn more about the importance of SEO, check it out here. How can a dealer move up in the search engine rankings?
Google Business Profile
According to Realtimecampaign.com, Google Business Profile serves as one of the best ways to attract the attention of the search engine giant. Ensure all information on the business listing is accurate and that the listing falls into the right categories. Add photos of new and used cars and update them regularly. Don’t overlook video when creating this listing either. Finally, search engines pay attention to customer reviews, so always ask satisfied customers to leave a review of the dealership.
Google Business Profile isn’t the only place where a review may appear. Ask happy customers to leave a review on one or more sites dedicated to reviewing vehicles and car dealerships. Monitor these sites and respond to customer reviews, particularly those that leave a negative review of the business. Consumers look less at what a person says in a negative review and more at what the dealer’s response is when deciding if they wish to work with the business.
Keyword research remains critical in search engine optimization for car dealerships. Long-tail keywords serve as the best way to improve the search engine ranking. Choose those keywords with a high search frequency while considering their competitiveness. However, make certain all keywords have direct relevance to the content on the site. If they don’t, the search engines will lower the site’s ranking. When help is needed in choosing keywords consider a service like Dealer.com.
Check out Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition to learn why image optimization is crucial today for drawing more traffic to a dealership. For example, Google reports adding the words “pictures of” and the make and model to a car listing will increase the number of people who click on the result to visit the site. While this should not be done with every image uploaded to the site, it helps to increase traffic and the search engines take notice of this.
Search engines change their algorithms regularly to ensure they continue to meet the needs of users. Many car dealerships struggle to keep up with these changes. Work with a third-party provider to improve search engine rankings. This allows the dealership to keep the focus on selling cars and meeting the needs of drivers. Everyone wins when this is the case.